Had a great meeting with Mark Adams (@cluetrainee), Chairman of The Honey Partnership (http://makehoney.com/) a really innovative social-led strategy and marketing business. What was interesting is that they not only delivery what I would term the traditional ‘operational’ social media services but every new client they meet , they like to  start with a strategic conversation about shareholder value to ensure there is alignment and clarity on what shareholder value KPI’s they are looking to drive.  I think these guys will be worth watching – anyone wanting to understand how a social-led strategy is the future of building successful businesses with an open and transparent dialogue with all their stakeholders should give Mark and the team a call.

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