Simon Tilley of SAS explaining analytics in simple terms

Very good short video explaining in simple terms what advanced analytics is all about and how it differs from BI. Aside from the obvious SAS sales pitch, with a plethora of companies now offering analytics in a pragmatic , meaningful and accessible way (as Simon puts it so well in his video – bringing analytics from the back office to the front office), it is becoming more and more important for all businesses to get their heads around the opportunity of how to drive insight from their data.

Delighted to see he brought out the importance of getting your data right, which in the world of big data and data everywhere is so important to prevent “rubbish in, rubbish out”.

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